Understanding and taking out insurance better
Buying process
Client
SparkassenVersicherung
Target group
B2C
Implementation
Responsive website
Understanding and taking out insurance better
Buying process
Client
SparkassenVers...
Target group
B2C
Implementation
Responsive website
Understanding and taking out insurance better
Buying process
Client
SparkassenVersicherung
Target group
B2C
Implementation
Responsive website
Problem
The insurer's website should achieve a higher online purchase rate for certain products. To this end, the purchase process, the homepage and the product information pages were to be redesigned. In addition, further services were to be mapped digitally.
Problem
The insurer's website should achieve a higher online purchase rate for certain products. To this end, the purchase process, the homepage and the product information pages were to be redesigned. In addition, further services were to be mapped digitally.
Problem
The insurer's website should achieve a higher online purchase rate for certain products. To this end, the purchase process, the homepage and the product information pages were to be redesigned. In addition, further services were to be mapped digitally.
Process
The project started with extensive analyses and user research. Expert reviews and user tests provided valuable insights and findings into the user profile of SV insurance customers as well as starting points and potential for the new website concept. Customer journeys drew a detailed picture of touch points and user experience for specific use cases. Benchmarks from market companions provided information about trends and content presentations in the industry. The concept was visualized in the form of screen flows and successively transferred into screen designs. The concept and design were evaluated and further improved as part of user tests. Trends and ideas such as various forms of gamification and concept ideas, such as interaction with a chatbot when recording damage, were evaluated directly with users in the initial phase.
Process
The project started with extensive analyses and user research. Expert reviews and user tests provided valuable insights and findings into the user profile of SV insurance customers as well as starting points and potential for the new website concept. Customer journeys drew a detailed picture of touch points and user experience for specific use cases. Benchmarks from market companions provided information about trends and content presentations in the industry. The concept was visualized in the form of screen flows and successively transferred into screen designs. The concept and design were evaluated and further improved as part of user tests. Trends and ideas such as various forms of gamification and concept ideas, such as interaction with a chatbot when recording damage, were evaluated directly with users in the initial phase.
Process
The project started with extensive analyses and user research. Expert reviews and user tests provided valuable insights and findings into the user profile of SV insurance customers as well as starting points and potential for the new website concept. Customer journeys drew a detailed picture of touch points and user experience for specific use cases. Benchmarks from market companions provided information about trends and content presentations in the industry. The concept was visualized in the form of screen flows and successively transferred into screen designs. The concept and design were evaluated and further improved as part of user tests. Trends and ideas such as various forms of gamification and concept ideas, such as interaction with a chatbot when recording damage, were evaluated directly with users in the initial phase.
Project result
Extensive designs and prototypes were created on the basis of defined patterns. The most important functions were prominently displayed for better orientation. In this way, policyholders are clearly guided in the event of a claim, but also during the conclusion process. Recognizable images and illustrations were used to better distinguish between different insurance products and areas. The illustrations were designed in a style adapted to the customer.
My role
Customer consulting
Project management
Preparation and follow-up of user tests
Expert review
Conception
Visual design
My role
Customer consulting
Project management
Preparation and follow-up of user tests
Expert review
Conception
Visual design
My role
Customer consulting
Project management
Preparation and follow-up of user tests
Expert review
Conception
Visual design
Knowledge gain
Insights into the insurance industry
Pitching with the support of user tests and design ideas
Insights into conversion rate optimization tools
Use of cookie disclaimers
Dealing with many project participants
Knowledge gain
Insights into the insurance industry
Pitching with the support of user tests and design ideas
Insights into conversion rate optimization tools
Use of cookie disclaimers
Dealing with many project participants
Further projects
