The home page has been reduced to its essential features. Text elements have also been greatly reduced. Instead, messages and emotionality are conveyed through the staging of landscapes and ships. More abstract topics are visualized using illustrations that we have created individually, and the search function is a central feature for entering the booking process.

After selecting the destination, time period and optionally also the type of ship, suitable trips are displayed in a results list. Visualizations of the ship and maps as selection elements always provide users with relevant and interesting information without interrupting the booking process.

Together with the simple operation, this increases transparency when using the website and reduces abandonment rates during the booking process, while the corresponding expert system for travel agencies has also been further developed with additional functions, information and features.